Anos 70: MP3 Player, Notebook, Celular e Vídeo Game na publicidade retrô criativa

Mais uns trabalhos criativos do Alex Varanese. Ano passado eu já postei aqui no blog uma série de artes dele: Fitas cassete dos Anos 70 e 80 em ilustrações vintage fantásticas. Dessa vez ele criou uma campanha publicitária imaginária, como se tivesse voltado no tempo e então apresentando como seria a publicidade de gadgets atuais, em anúncios nos anos 70.

Simplesmente fantástica a textura, as cores, o texto em fonte Helvetica e o sentimento de nostalgia que ele consegue imprimir nessas peças em fake retrô e vintage. É como folhear uma revista antiga.

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70′s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I’ve explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).

I’ve learned that there is no greater design element than the anachronism. I’ve learned that the strongest contrast isn’t spatial or tonal but historical. I’ve learned that there’s retro, and then there’s time travel.

The irony is that all post-modern, smugly self-referential retro porn aside, I’d gladly trade in my immaculately designed 21st century gadgets for these hideously clunky, faux-wood-paneled pieces of über-kitsch. Sorry, Apple.

Veja o restante e os originais no site dele: ALT/1977: WE ARE NOT TIME TRAVELERS
Também no Behance.

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